8_MEDIA ART - 8_MEDIA ART
MEDIA ART
On Digital Screens
In the exhibition, the inclusion of media art and digital displays enriches the visitor experience, offering a dynamic and interactive approach to finding the cause of gender equality in sport.
Augmented Reality allows for deep immersion, bringing stories to life through digital layers superimposed on the real world; Artificial Intelligence (AI) was used to bring 'life' to the creation of the characters that accompany visitors and illustrate the different sections; Generative Video Art presents visual representations that transform; Other video art and an Animation Short add a touch of creativity and emotion to the digital screens available, including the one in the Multimedia* section, where visitors can choose from an interactive menu one of the countless short films available; Towards the end of the visit, a Digital Selfie Screen* offers visitors the opportunity to see themselves alongside these inspiring women and characters. An Interactive Digital Table* complements the exhibition, inviting active participation, in a fun and educational way.
* May not be available in the itinerancy version of the exhibition.
Find out more about each one below.
AUGMENTED REALITY AND QR-CODES
When images come to life! Some images throughout the exhibition are prepared using Augmented Reality (AR) technology. Visitors will only have to install the free ARTIVIVE application, point their cell phone at the image and it will come to life on their screen, with an animated message. In this way, the exhibition becomes even more interactive, allowing visitors to become even more immersed in the history, knowledge and cause of gender equality in sport.
Access the app store via qr-code or HERE.
(The qr-code will recognize the correct app store (Google Play/iTunes) and open it directly)
Throughout the exhibition you will find other qr-codes that link to additional information about the respective contents of each section. Follow them for a transmediated experience beyond the physical exhibition space.
ARTIFICIAL INTELLIGENCE (AI)
The Glórias Kúbicas are characters from a 'tribe' of athletes created using AI based on a concept linked to the exhibition. In addition to accompanying the visitor through the exhibition, they illustrate the sections. Thus, a fictional and dystopian universe is mixed with the inspiring stories of real athletes and facts related to sport and the cause of Gender Equality.
SELFIE SCREEN*
Take a photo and share. At the end of your visit to the exhibition space you will find a digital screen where you can take a selfie alone or in a group, with family and friends. Choose one of the available scenarios, wait a few seconds for the selfie and if you like the result, send it to your email and share! If you don't like it, you can always try again or choose another scenario.
INTERACTIVE DIGITAL TABLE*
Have fun knowing (even) more. On the screen of the interactive digital table, placed on the wall opposite the exhibition space, you can see some videos on the theme of the exhibition, such as the animated illustration «Salto Alto» by Jaqueline Moreira or the video art from the Parallel 3 - Cubed Activism project , about gender equality in sport.
You will find information about the exhibition «WOMEN IN SPORT», with lots of fun facts and games, such as puzzles, memory, correspondence or a quiz, which can also be played online HERE (available in Portuguese).
DMA - Digital Media Art
GENERATIVE VIDEOART*
«JUSTAPOSIÇÃO» («JustPosition», 2024) is a work of artivist generative video art by artist Pedro Alves da Veiga, which explores gender inequality in sport through the juxtaposition of historical images and poetic texts. Using generative art, it combines chaos and order: the system randomly decides the selection and position of images, while the flow of text is pre-defined. Four pillars support the work: the intrinsic equality of human beings based on common chemical elements, credible statistics on gender inequality, the chronophotographic work of Eadweard Muybridge, and an original poetic text in 11 acts. The semantic overlapping of layers builds a narrative about gender (in)equality in sport. Created with Processing 4.0 and Adobe Premiere, the work was captured in real time, reflecting a complex and iterative research and creation process.
ANIMATION SHORT
«SALTO ALTO» («Jump High or High Heels», 2024) is an animation that artist and illustrator Jaqueline Moreira created, inspired by the theme of the exhibition.When two children, a girl and a boy, receive two totally different gifts and show us how much these objects demonstrate the need to review the way we treat gender identity in our daily lives and with our children. A simple short that makes us reflect on the need to rethink that gender equality should be present in our children and in all our actions.
TECHNICAL CREDITS
Illustration and creation: Jaqueline Moreira; Music: Fargo (author: Riot); Technical Support: Campos; Review: Ana Beatriz Campos; Augmented Reality: Artivive – Parallel 3 CubedArtivism .
VIDEOART
«INTRUSA[S]» («Intruder[s]», 2024) shows a woman running through the streets without leaving her place, in vain. Hands try to order, prevent, touch and threaten. Initially, we didn't understand the reason for the difficulty in running, but then we realized the boycott was happening. Inspired by Kathrine Switzer, the first woman to run the Boston Marathon in 1967, but who was tried to be prevented from happening. Even though the marathon ended, the event was emotionally remarkable. «Intruder[s]» reflects events where women were accused of invading men's spaces and suffered physical invasions, in sport, work or everyday life.
TECHNICAL CREDITS
Director: Cristina Cavalcanti;Editing and Sound: Rodrigo Menck;Images: Cottombro Studio;Collaboration: Matilde Dias;
Acknowledgments: Renata Ferraz and colleagues from the Research and Shared Creation Laboratory (UBI); Augmented Reality: Artivive – Parallel 3 Cubed Artivism.
VIDEOART
«É PRECISO UMA RAMPA?» («IS A RAMP NEEDED?», 2024) is a video installation that celebrates the universality and accessibility of sport, using the recently opened SkatePark in Sines as the setting. Projected on a skateboard ramp, the video art shows young people from Skate Brothers Academy, especially girls, mastering tricks and facing falls with courage. This work highlights cultural diversity and gender equality in urban sport, symbolizing the ramp as a means of physical progress and evolution of thinking about gender equality.
TECHNICAL CREDITS
Creation and direction: Silvia Jermias; Augmented Reality: Artivive – Parallel 3 Artivism Cubed.
Thanks: Skate Brothers Academy
SATIFACTION SURVEY
Don't forget to leave your opinion about visiting the exhibition in the Satisfaction Survey, available on the digital table, on the qrcode available at the exhibition or HERE (available in Portuguese).
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